Kyle Craig Marketing - inspirational quotes from famous people

via IFTTT

Good Read: Blowing Up the Funnel

IDC predicts that by 2020, 1 in 5 marketers will abandon the traditional funnel for a buyer-centric approach. The funnel belongs to the 20th century.  Back then, buyers were ignorant about their choices and sellers knew little about the needs and preferences of their prospective customers.  Now, leading companies are embracing high-information strategies that are re-architecting the shape of engagement and in the process, blowing up the funnel.

Everyone hates the funnel

 The traditional sales funnel was invented for a low information world. Invented in 1899, it served all through the 20th century when buyers and sellers knew little about each other.  This low-information situation shaped commercial engagement into the funnel's distinctive silhouette – wastefully, painfully, wide at the top; desperately, frustratingly, narrow at the bottom; and with that nasty chokepoint between marketing and sales in the middle.

Read rest of the article here: http://techmarketingblog.blogspot.com/2016/05/blowing-up-funnel.html

Great Read: The Most In-Demand Online Marketing Skills for 2017

The Most In-Demand Online Marketing Skills for 2017

Description :

As we approach the end of the year, it helps to take the time to evaluate where you stand in your industry. Whether you are a new online marketer or you are far more experienced, taking the time to comprehend and understand what online marketing skills are going to be most in-demand in 2017 is very useful. Knowing what people are likely to be looking for over the next 12-14 months helps you to start adjusting your skills and your mindset to make sure you arrive for the latest trends ready. 

Importantly, as a contemporary marketing assistant or agent it is incremental to know where you should be looking to expand to so that it helps you ensure that 2017 can start as positively as possible, here are some of the most likely in-demand online marketing skills for 2017.

Marketing Demands Are Smaller

One thing to notice is that people aren’t looking for campaign managers, nor are they as obsessed with SEO and SEM at the moment. That isn’t to say they are no longer important because they are still mainstays of the industry, but many companies have their fill or requirement. Even if they don’t, they can probably find someone easily enough locally now due to the massive rise in people offering these particular services.

If your primary skill base is in SEO then you might want to have a little look at branching out. Many other skills are going to become very useful in the near future, which can help you supplement an increasing demand in similar parts of the online marketing industry.

Don’t worry, you don’t need to close your SEO store – there’s no death of SEO on its way. Content will likely always be a constant requirement in marketing, but you should never just presume that the market will stay the same as it is just now. 

Read Full Article Here:

 https://officialandreascy.blogspot.com/2016/12/the-most-in-demand-online-marketing.html

The Guardian: Daniel Kahneman: ‘What would I eliminate if I had a magic wand? Overconfidence’

Daniel Kahneman is the very definition of unassuming: a small, softly spoken man in his 80s, his face and manners mild, his demeanour that of a cautious observer rather than someone who calls the shots. We meet in a quiet spot off the lobby of a London hotel. Even then I have trouble catching every word; his accent hovers between French and Israeli and his delivery is quiet, imbued with a slightly strained patience, helpful but cautious.

And yet this is a man whose experimental findings have shifted our understanding of thought on its axis – someone described by Steven Pinker as “the world’s most influential living psychologist”. With his long-time collaborator Amos Tversky, who died in 1996, he delineated the biases that warp our judgment, from figuring out if we can trust a prospective babysitter to buying and selling shares. In 2002 he was awarded the Nobel prize in economics, a testament to the boundary-busting nature of his research.

Read full source here: https://www.theguardian.com/books/2015/jul/18/daniel-kahneman-books-interview

What 300+ Content Marketing Campaigns Can Teach You About Earning Links

In a recent Whiteboard Friday about 10x content, Rand said to expect it to take 5 to 10 attemptsbefore you’ll create a piece of content that’s a hit.

If you’ve been at the content marketing game for a while, you probably agree with Rand. Seasoned content marketers know you’re likely to see a percentage of content flops before you achieve a big win. Then, as you gain a sense for why some content fails and other content succeeds, you integrate what you’ve learned into your process. Gradually, you start batting fewer base hits and more home runs.

At Fractl, we regularly look back at campaign performance and refine our production and promotion processes based on what the data tells us. Are publishers rejecting a certain content format? Is there a connection between Domain Authority (DA) and the industry vertical we targeted? Do certain topics attract the most social shares? These are the types of questions we ask, and then we use the related data to create better content.

We recently dug through three years of content marketing campaigns and asked: What factors increase content’s ability to earn links? In this post, I’ll show you what we found.

Full Article: https://moz.com/blog/content-marketing-campaigns-earning-links

Related Article Here: http://medialandingpage.blogspot.com/2016/09/5-best-growth-marketing-strategies-for.html